In 2015 LinkedIn bought an online learning business called Lynda for $1.5b and launched LinkedIn Learning. Knowledge is a valuable asset because it can be used to generate revenue so I have a look at how business owners could benefit from LinkedIn Learning.
At the time of writing the library of learning is divided into business, creative and technology. The business section has three parts; subjects, software and learning paths. There are a massive 3,627 subjects including courses and learning paths.
I had a look at “Marketing” for Small Businesses and there are 122 resources which are a lot to go through. However, the resources are split into three levels; beginner, intermediate and advanced. If you have been in business for a while perhaps on the 13 advanced resources would be useful?
Here is my shortlist of courses you may find interesting:
- Advanced branding
- Advanced lead generation
- Value based pricing
- Creating a culture of strategy execution
- Employee engagement
LinkedIn Learning is only $29.99 a month and could help you build your business by enhancing the knowledge base in your business. Let me know what you think of the resources.
Image from Flickr by Mambembe Arts & Crafts.