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Start up sales characteristics

Here are seven key characteristics you want to look for in yourself and your sales team for a start-up venture:


You need to be focused on results and understand that activity matters but doesn’t count.


A good start-up sales person wants to find the fastest ways to get the results.  They use their brain to short circuit the work.


You need to be prepared to look foolish in the name of progress. You need to be willing to ask for things that others are afraid to ask for. The reason for that is that she doesn’t care about rejection or humiliation to some extent.

Dog with a bone

The statistics are 44% of salespeople give up after one follow-up but 80% of sales require five follow-ups.

Think skin

You need to be able to brush off rejection because there will be lots of it.


You need to have belief in what you’re doing.


Most start-ups have minimal resources so you need people who can do a lot with modest resources.

It doesn’t matter if you’re not a start-up. If you want better results think of creating a new company next year inside your existing business. Maybe it’s time to focus on a new business model?

If you’d to look at relaunching your business, get in touch.

Image from Flickr by Georgios Liakopoulos.


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